Young people now inhabit a world where their exposure to drugs and alcohol is widespread, the accessibility of substance of all sorts is much easier than ever before through the internet and social media, and messages about drug and alcohol misuse to young people through the media are not what parents might choose for them. Young people are unlikely now to get through to the end of formal education without being offered illegal drugs on at least one occasion (and they will certainly come across them at university), and in many social environments drug taking has become normalised and has lost the stigma it once may have had.